10 Step-by-Step Business Startup Guide: Step 5

By Dave J

STEP 5: Create Key Assets

I definitely would not startup a business without any key asset. But it doesn’t stop here. My key assets are only as good as my ability to protect them, especially when intellectual property is concerned.

I have summarized five key assets that are crucial to all businesses – regardless of its nature:

* Website

* Trademarks

* Copyrights

* Patents

* Confidential Agreements


As we live in the world of information, businesses are turning to the Internet for retailing opportunities, marketing and servicing. Every business should have a Website regardless how big or small the operation and the key to establishing a Website is securing a domain name i.e. www.yourbusinessname.com or www.yourbrand.com. Once a domain name is established, anyone can create their own Website using DIY software or engage a Website designer to get the job done.


My brand name, logo, and any other symbol that distinguishes my company or goods from others are classified as my trademarks. Trademark is one of the most important business assets I’ll ever own. I need to register my trademark with the local authority to ensure that I am the official owner of the mark, which gives me the sole exclusive rights to use the trademark.


A copyright grants me the exclusive legal rights to my creative work, which can include anything from literary or Website content to artistic compositions. I need to file a copyright with the local authority before I reserve the rights. Once granted, it prevents others from copying, performing or using my work without my permission. Don’t confuse copyright with trademark. Trademark is used only to protect intellectual property such as company names, brands, logos and symbols.


Assuming I start a business because I have a creative yet “best-selling” idea and I want to turn it into a commercial success. Therefore I should quickly protect my invention so I can have a head start. The best way to protect it is to get a patent on it. A patent is a legal property right granted by the government of the country I want to trade in, to the inventor to have the sole exclusive rights to exclude others from using, manufacturing or selling the invention for a limited time. In the United States, a patent will last for 20 years in exchange for public disclosure of the invention when the patent is granted.

Confidential Agreements

They are legal documents that allow me to keep my company’s secret once I have exposed them to my staffs, business associates, or any authorities. The documents will legally disallow them to disclose such information to the public indefinitely. For this reason, it’s important that I get the relevant parties to sign the agreement before disclosing any information to them.

*Note: Unproven teories to not be shown to my readers! If you need any small business startup help, feel free to visit my Website 🙂

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About the Author: Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Read more about Dave J at, http://www.12daysonly.com

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